OUR JOURNEY
ASMC APPAREL
Welcome to ASMC Apparel, where motorbike style meets mum. Our goal is to provide high-quality, trendy clothing for anti-social mums who want alternative clothing to wear.
Our story is one of passion for creating empowering apparel that speaks to the modern mum and gives them some unique styles.
MEET THE TEAM
The founder of ASMC, Jemma, has recently become a new mum. With her baby boy as inspiration, Jemma wanted to create some ‘mum’ clothes that would appeal to a particular set of mums.
Mums who love black, mums who love tattoos, mums who love coffee, mums who are just that little bit anti-social, and want the world to know it.
We are committed to designing clothing that reflects the strength and diversity of mums everywhere.
Each design is thoughtfully created to bring out the confidence of every mum who wears our label.